Obesity

For my issue, I chose to research obesity. Obesity is a very significant issue that is overlooked for the most part. It affects the health of the people and our economy. Obesity has been increasing in the past few years while world hunger has decreased. One of the main reasons I chose this article was because of this one fact, “for the first time in human history, the number of overweight people rivals the number of underweight people… While the world’s underfed population has declined slightly since 1980 to 1.1 billion, the number of overweight people has surged to 1.1 billion”. This was appalling, and the worst part is, that this is just the beginning. There are many other problems that our world faces that are attributed to obesity. I think this would be a great topic to research and discuss.

Advertisment analysis

For my advertisement analysis I chose an ad from Sports Illustrated magazine. It is a Wrigley’s Doublemint chewing gum ad. The company is introducing a new package design that is thinner and more convenient. The text is in big bold green and white letters that reads “check out our fresh new package, new slim pack & improved flavor”, and at the bottom it reads, “goes with you”. Obviously this is a marketing scheme to keep the consumer updated on their product. Yet there is more to this ad than just the new packaging. I noticed how the entire background is black and white giving a more old fashion feel. The background is an old picnic blanket on grass. There is a new package of Wrigley’s on the blanket along with a pair of glasses. These aren’t regular modern day glasses. These glasses look like my grandfathers old pair of glasses, the ones that have that aviator shape and a light sepia tint. The glasses are there for a reason, the company introduces a new gum package but they are still trying to maintain the originality. There trying to say that it is still the classic old Wrigley that people first fell in love with. This technique also serves another purpose. It preserves Wrigley’s credibility even though they have changed their package. This advertisement appeals to both the new generation and the old generation. It is keeping up with the new changing world yet still maintaining its classic image.

Chapter 14 Reading

This chapter is about writing a classical argument. It discusses how to make an argument and take stands on issues. The introduction to the chapter clarifies the two main components involved in argumentation. The first one is “truth seeking” and the second component is “persuasion”. One of the things that helped me out a lot in this chapter is how to find an arguable issue. It shows you ways to find an argument such as asking questions. This chapter also deals with gathering evidence and determining whether or not it supports your claims. Over all this chapter was very useful but I think it would have been more useful if I had read it before starting my essay. I think it would have been easier to formulate an argument.